In 2019, TV was the media outlet with the highest contribution to brand equity in Mexico, with a share of 28 percent of the total. In that year, the medium accounted for 50.5 percent of advertising spending in the country.
Contribution of media to brand equity in Mexico in 2019
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The Global TV Group. (June 25, 2020). Contribution of media to brand equity in Mexico in 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1183785/brand-equity-medium-mexico/
The Global TV Group. "Contribution of media to brand equity in Mexico in 2019." Chart. June 25, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1183785/brand-equity-medium-mexico/
The Global TV Group. (2020). Contribution of media to brand equity in Mexico in 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1183785/brand-equity-medium-mexico/
The Global TV Group. "Contribution of Media to Brand Equity in Mexico in 2019." Statista, Statista Inc., 25 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1183785/brand-equity-medium-mexico/
The Global TV Group, Contribution of media to brand equity in Mexico in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1183785/brand-equity-medium-mexico/ (last visited November 13, 2024)
Contribution of media to brand equity in Mexico in 2019 [Graph], The Global TV Group, June 25, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1183785/brand-equity-medium-mexico/
