In 2023, the advertising campaign "Morning After Island" – created by Ogilvy Tegucigalpa for Grupo Estratégico PAE – was named the most creative ad campaign in Latin America, scoring 338.8 points in the presented creativity ranking. It also topped the global ranking of most creative ad campaigns that year. "Data Tienda," created by DDB Mexico City for WeCapital, and "Plastic Fishing Tournament," made by We Believers New York for Corona, followed with 206.3 and 203.1 points, respectively.
Most creative advertising campaigns in Latin America in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication."
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WARC. (March 11, 2024). Most creative advertising campaigns in Latin America in 2023 (index score) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC. "Most creative advertising campaigns in Latin America in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC. (2024). Most creative advertising campaigns in Latin America in 2023 (index score). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC. "Most Creative Advertising Campaigns in Latin America in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC, Most creative advertising campaigns in Latin America in 2023 (index score) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1180213/most-creative-advertising-campaigns-latin-america/ (last visited November 10, 2024)
Most creative advertising campaigns in Latin America in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1180213/most-creative-advertising-campaigns-latin-america/
