A recent survey examining the current shopping behaviour of the British fashion shopper in premium fashion retailers reveals that those in the 25 to 34 age group have the highest rates of purchasing either online or in-store at 26 percent. Of all age groups who have purchased either online or in-store at premium fashion retailers, those in the 65 + age group have the lowest rates of purchasing at 10 percent.
Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group
The question in the survey was phrased as follows: "Which of the following premium fashion retailer (either online or in-store) e.g. Jigsaw, John Lewis, Ted Baker, have you shopped for fashion (including accessories and footwear) in the past 3 months??"
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TheIndustry.fashion. (February 3, 2021). Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179578/online-or-in-store-shopping-at-premium-fashion-retailers-uk/
TheIndustry.fashion. "Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group." Chart. February 3, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179578/online-or-in-store-shopping-at-premium-fashion-retailers-uk/
TheIndustry.fashion. (2021). Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179578/online-or-in-store-shopping-at-premium-fashion-retailers-uk/
TheIndustry.fashion. "Consumers Who Have Shopped at a Premium Fashion Retailer (Either Online or In-store) as of January 2021 in The United Kingdom (Uk), by Age Group." Statista, Statista Inc., 3 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179578/online-or-in-store-shopping-at-premium-fashion-retailers-uk/
TheIndustry.fashion, Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179578/online-or-in-store-shopping-at-premium-fashion-retailers-uk/ (last visited November 13, 2024)
Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group [Graph], TheIndustry.fashion, February 3, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179578/online-or-in-store-shopping-at-premium-fashion-retailers-uk/
