A study from 2020 on consumer perception of brand's reaction to social issues in the United States, found that 82 percent of respondents would forgive a company for at least trying to help by speaking out on social issues, even if the company did not get it right. At the same time, 77 percent of respondents said, that when companies speak out on social issues, it shows that they are aware of what is happening in the world.
Share of adults who think companies care about social problems when speaking out on social issues in the United States as of July 2020
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Axios, & Harris Poll. (September 22, 2020). Share of adults who think companies care about social problems when speaking out on social issues in the United States as of July 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179296/opinions-brands-statement-social-issues-united-states/
Axios, und Harris Poll. "Share of adults who think companies care about social problems when speaking out on social issues in the United States as of July 2020." Chart. September 22, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179296/opinions-brands-statement-social-issues-united-states/
Axios, Harris Poll. (2020). Share of adults who think companies care about social problems when speaking out on social issues in the United States as of July 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179296/opinions-brands-statement-social-issues-united-states/
Axios, and Harris Poll. "Share of Adults Who Think Companies Care about Social Problems When Speaking out on Social Issues in The United States as of July 2020." Statista, Statista Inc., 22 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179296/opinions-brands-statement-social-issues-united-states/
Axios & Harris Poll, Share of adults who think companies care about social problems when speaking out on social issues in the United States as of July 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179296/opinions-brands-statement-social-issues-united-states/ (last visited November 10, 2024)
Share of adults who think companies care about social problems when speaking out on social issues in the United States as of July 2020 [Graph], Axios, & Harris Poll, September 22, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1179296/opinions-brands-statement-social-issues-united-states/
