Online transaction value of Singles' Day sales in China 2011-2021

Published by
Xin Ou,
Jun 14, 2024
In 2021, China's Singles' Day sales online transaction value reached 965 billion yuan, rocketing from 5.2 billion yuan in 2011. Singles' Day is the largest online shopping festival in China, which lands on November 11 every year.

Gross merchandise value of Singles' Day sales on online marketplaces in China from 2011 to 2021 (in billion yuan)

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Release date

November 2021

Region

China

Survey time period

2011 to 2021

Supplementary notes

*Estimate.

One yuan equals to approximately 0.13 euros and 0.16 U.S. dollars (as of November 2021).

Values have been rounded.

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