Brazil: reasons for not having a subscription to a digital medium 2020

Published by
A. Guttmann,
Jan 5, 2023
During a survey carried out in Brazil in 2020, 43 percent of respondents who said they read digital news at least once a week but said it was not "worth paying for" stated that the main reason for not having a subscription to a digital news medium is due to the fact that they have free access to the information they are searching for. Easy access to free content was the most mentioned reason by respondents.

Reasons for not having a subscription to a digital news medium in Brazil in 2020

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Release date

September 2020

Region

Brazil

Survey time period

June and July 2020

Number of respondents

2,047 respondents

Age group

18-65 years

Special properties

among inhabitants of São Paulo and the South East region, main regions identified as Pará and the North region, Bahía and the North East region, Rio Grande Do Sul and the South region and Goias and the West Center region who read digital news at least once a week

Method of interview

Online survey

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