According to a survey conducted in Peru in June 2020, price was the most influential factor for women respondents when buying cosmetic products, while brands were the most prominent aspect influencing male respondents' shopping behavior. On the contrary, none of the male respondents paid attention to recommendations from bloggers or influencers on this topic.
Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender
The survey was carried out among 9,300 respondents in 44 countries. The source does not provide the exact number of respondents from Peru, or information on age.
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Picodi. (June 30, 2020). Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi. "Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender." Chart. June 30, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi. (2020). Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi. "Factors Influencing The Purchase of Beauty and Personal Care Products in Peru as of June 2020, by Gender." Statista, Statista Inc., 30 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi, Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1175138/factors-considered-cosmetics-purchase-peru/ (last visited September 20, 2024)
Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender [Graph], Picodi, June 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1175138/factors-considered-cosmetics-purchase-peru/