According to a global survey on the popularity of Korean fashion in 2021, around 32 percent of the respondents in the United States answered that one of the main factors for having a negative impression on Korean fashion items was the limited variety in clothing size. With a response rate of about 25 percent, another negative aspect among the respondents was the high price in contrast to the quality.
Main factors for negative impressions of Korean fashion products by consumers in the United States in 2021
Characteristic
Share of respondents
Limited variety in size
31.9%
High price in contrast to quality
25.2%
Other
20.9%
Low quality
19.7%
Political and diplomatic relations with one's own country
18.9%
Unspectacular design
17.7%
Limited product styles
17.7%
Bad brand reputation
16.1%
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Sources
MCST (South Korea); Korean Foundation for International Cultural Exchange
Survey by
Korean Foundation for International Cultural Exchange; MCST (South Korea)
Published by
Korean Foundation for International Cultural Exchange
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for having negative impressions on Korean fashion?"
Multiple answers were accepted.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in the United States in 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1174615/south-korea-factors-for-negative-impression-on-korean-fashion-united-states/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in the United States in 2021." Chart. February 14, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1174615/south-korea-factors-for-negative-impression-on-korean-fashion-united-states/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in the United States in 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1174615/south-korea-factors-for-negative-impression-on-korean-fashion-united-states/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in The United States in 2021." Statista, Statista Inc., 14 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1174615/south-korea-factors-for-negative-impression-on-korean-fashion-united-states/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in the United States in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1174615/south-korea-factors-for-negative-impression-on-korean-fashion-united-states/ (last visited November 13, 2024)
Main factors for negative impressions of Korean fashion products by consumers in the United States in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1174615/south-korea-factors-for-negative-impression-on-korean-fashion-united-states/
