A study from 2020 asked 164 rail commuters in the United States on their level of attention paid to digital outdoor ads on train station platforms. It was found that 30 percent of respondents sometimes looked at the ads, 27 percent, on the other hand, answered that they looked at digital outdoor ads on train station platforms all the time.
Level of attention paid to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171407/train-station-platform-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171407/train-station-platform-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171407/train-station-platform-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home Train Station Platform Advertising According to Rail Commuters in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171407/train-station-platform-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171407/train-station-platform-out-of-home-advertising-attention-united-states/ (last visited November 13, 2024)
Level of attention paid to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171407/train-station-platform-out-of-home-advertising-attention-united-states/
