According to a study from 2020 on the attention paid to outdoor digital billboards, 38 percent of respondents said that they sometimes looked at digital billboards. At the same time, 31 percent stated that they looked at them most of the time.
Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Out-of-home Digital Billboards According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/ (last visited September 20, 2024)
Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/