Consumers buying clothes from sustainable brands in the UK 2020, by age and gender

According to a recent consumer survey conducted in the United Kingdom (UK) on sustainable fashion purchase behavior, British men preferred shopping with sustainable fashion brands more than women did, with 53 percent versus 47 percent, respectively. The survey results revealed that male respondents from the age groups 25-34 and 35-44 were more likely to only buy clothes from sustainable brands compared to respondents in the other age groups and gender. Among women polled for this survey, those aged 35-44 and over 55 showed higher preference for sustainable fashion brands.