Turkey is leading the ranking by reach by social network in the 'Facebook' segment of the digital advertising market, recording 57.59 million users. Following closely behind is the United Kingdom with 51.22 million users, while Iceland is trailing the ranking with 0.29 million users, resulting in a difference of 57.3 million users to the ranking leader, Turkey.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 22, 2023). Number of Facebook users in Europe 2023, by country (in millions) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1169092/facebook-users-in-europe-by-country
Statista. "Number of Facebook users in Europe 2023, by country (in millions)." Chart. November 22, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1169092/facebook-users-in-europe-by-country
Statista. (2023). Number of Facebook users in Europe 2023, by country (in millions). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1169092/facebook-users-in-europe-by-country
Statista. "Number of Facebook Users in Europe 2023, by Country (in Millions)." Statista, Statista Inc., 22 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1169092/facebook-users-in-europe-by-country
Statista, Number of Facebook users in Europe 2023, by country (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1169092/facebook-users-in-europe-by-country (last visited September 20, 2024)
Number of Facebook users in Europe 2023, by country (in millions) [Graph], Statista, November 22, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1169092/facebook-users-in-europe-by-country