Considering responses from 5,000 global consumers, a survey from early 2020 found that the openness to engage with social ads increased across all considered countries due to the coronavirus pandemic. The highest number of respondents stating that their openness had increased was India with 92 percent. On the other hand, only 33 percent of respondents from the Netherlands said that the coronavirus pandemic had made them more open to engage with ads on social media.
Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country
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clickz.com. (July 1, 2020). Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1166166/social-media-ads-engaging-coronavirus-worldwide-by-country/
clickz.com. "Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country." Chart. July 1, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1166166/social-media-ads-engaging-coronavirus-worldwide-by-country/
clickz.com. (2020). Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1166166/social-media-ads-engaging-coronavirus-worldwide-by-country/
clickz.com. "Share of Consumers Who Were More Open to Engage with Ads on Social Media during Coronavirus Worldwide as of The 1st Half of 2020, by Country." Statista, Statista Inc., 1 Jul 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1166166/social-media-ads-engaging-coronavirus-worldwide-by-country/
clickz.com, Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1166166/social-media-ads-engaging-coronavirus-worldwide-by-country/ (last visited November 10, 2024)
Share of consumers who were more open to engage with ads on social media during coronavirus worldwide as of the 1st half of 2020, by country [Graph], clickz.com, July 1, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1166166/social-media-ads-engaging-coronavirus-worldwide-by-country/
