Change in outsourced marketing due to COVID-19 in the U.S. 2020

Published by
J. G. Navarro,
May 17, 2023
A survey from May 2020, consulted 274 marketers across 13 sectors within the U.S. to assess whether there have been changes in outsourcing of marketing activities due to the coronavirus pandemic. The survey found that 58.8 percent of marketers saw no change, while 19.4 saw an increase in outsourced marketing activities.

Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020

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Release date

June 2020

Region

United States

Survey time period

May 5 to 27, 2020

Number of respondents

274 respondents

Supplementary notes

Question: Has the percentage of outsourced marketing activities changed in the wake of COVID-19 pandemic?
97 percent of respondents were top marketers active across 13 industry sectors.

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