Attitudes towards live stream advertising in Poland 2021

Published by Małgorzata Puzio, Nov 9, 2024
In 2021, most live stream viewers (74.4 percent) were happy that the streamer can earn money through displaying adverts during the stream. However, 6.2 percent of watchers turned the stream off because of that.

Attitudes towards streamers displaying adverts during a live stream in Poland in 2021

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Release date

June 2021

Region

Poland

Survey time period

December 16, 2020 to January 12, 2021

Number of respondents

2,998 respondents

Special properties

Live stream viewers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Sum of answers for "Definitely yes" and "Rather yes".

Date of release is date of access

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