In 2020, 55 percent of Americans aged between 18 and 34 stated that they had attempted to convince other people to start or stop using a brand based on the company's stance on addressing racial inequality issues.
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman. "Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman. (2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman. "Share of Consumers Who Advocate for or against Brands Based on The Company's Stance on Racial Injustice in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman, Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/ (last visited November 10, 2024)
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
