Over five hours on average were spent daily on media consumption across India in 2020. Television accounted for the highest share among the country's population that year, with digital media growing at a rapid pace. Daily consumption was estimated to reach close to six hours by 2022.
Average daily media consumption across India from 2018 to 2020, with estimates until 2022
(in hours.minutes)
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eMarketer. (April 12, 2020). Average daily media consumption across India from 2018 to 2020, with estimates until 2022 (in hours.minutes) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1153969/daily-media-consumption-india/
eMarketer. "Average daily media consumption across India from 2018 to 2020, with estimates until 2022 (in hours.minutes)." Chart. April 12, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1153969/daily-media-consumption-india/
eMarketer. (2020). Average daily media consumption across India from 2018 to 2020, with estimates until 2022 (in hours.minutes). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1153969/daily-media-consumption-india/
eMarketer. "Average Daily Media Consumption across India from 2018 to 2020, with Estimates until 2022 (in Hours.Minutes)." Statista, Statista Inc., 12 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1153969/daily-media-consumption-india/
eMarketer, Average daily media consumption across India from 2018 to 2020, with estimates until 2022 (in hours.minutes) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1153969/daily-media-consumption-india/ (last visited November 13, 2024)
Average daily media consumption across India from 2018 to 2020, with estimates until 2022 (in hours.minutes) [Graph], eMarketer, April 12, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1153969/daily-media-consumption-india/