According to a survey conducted between March and April 2020, a quarter of the connected TV (CTV) audience in Europe were individuals who lived in a three person household. Almost a third of CTV viewers lived in a household of two. The same survey also revealed that 22 percent of the European CTV audience were aged 18 to 29 years.
Connected TV audience in Europe in 2020, by number of people in the household
The source notes that Connected TV (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.
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SpotX. (July 30, 2020). Connected TV audience in Europe in 2020, by number of people in the household [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147828/ctv-audience-europe-by-household-size/
SpotX. "Connected TV audience in Europe in 2020, by number of people in the household." Chart. July 30, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147828/ctv-audience-europe-by-household-size/
SpotX. (2020). Connected TV audience in Europe in 2020, by number of people in the household. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147828/ctv-audience-europe-by-household-size/
SpotX. "Connected Tv Audience in Europe in 2020, by Number of People in The Household." Statista, Statista Inc., 30 Jul 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147828/ctv-audience-europe-by-household-size/
SpotX, Connected TV audience in Europe in 2020, by number of people in the household Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147828/ctv-audience-europe-by-household-size/ (last visited November 10, 2024)
Connected TV audience in Europe in 2020, by number of people in the household [Graph], SpotX, July 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147828/ctv-audience-europe-by-household-size/
