CTV audience in the United Kingdom (UK) 2020, by age group

Published by
Julia Stoll,
Sep 6, 2021
According to a survey conducted in the United Kingdom (UK) between March and April 2020, 40 percent of connected TV (CTV) viewers were individuals aged between 35 and 54 years. Just over a quarter of CTV viewers were over 55 years old.

Connected TV audience in the United Kingdom (UK) in 2020, by age group

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Source

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Release date

July 2020

Region

United Kingdom

Survey time period

March to April 2020

Number of respondents

1,501 respondents

Age group

18 years and older

Special properties

consumers who stream on-demand digital content or live TV at least once a month via a smart TV, a streaming box or stick, or a gaming console that is connected to a stationary TV device

Method of interview

Online panel

Supplementary notes

The source notes that connected TV (CTV) is a television set connected to the internet through the built-in capabilities of a smart TV, or through a streaming device or gaming console, that enables the viewing of video content streamed on a large screen.

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