United Kingdom (UK): podcast ad spending per internet user 2020-2029

The average ad spending per listener in the 'Podcasts' segment of the advertising market in the United Kingdom was forecast to continuously decrease between 2024 and 2029 by in total 1.3 GBP (£) (-20.9 percent). According to this forecast, in 2029, the average ad spending per listener will have decreased for the seventh consecutive year to 4.94 GBP (£).

Find more in-depth information regarding the revenue concerning the traditional out-of-home advertising segment of the advertising market in Israel and the ad spending concerning the magazine advertising segment of the advertising market in Israel.

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Ad spending per internet user of the podcast advertising market in the United Kingdom from 2020 to 2029 (in GBP)

Characteristic	Ad spend per listener in GBP
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

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