In the third quarter of 2023, banking and investment service industry spent the most on advertising among other industries in Hong Kong, yet registering 15 percent decrease compared to the same period in the previous year. The pharmaceuticals and healthcare industry remained the second biggest ad spender, followed by the toiletries and household sector.
Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry
The ranking is based on the amount of ad spend spent by the industries
Supplementary notes
Top industries referred to those spent the most on ads.
According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
Excluded in the calculations were house ads and MTR Urban Lines ad spend in September 2022. For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend of Facebook, Instagram, and YouTube.
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Website (adintime.hk). (November 30, 2023). Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147353/hong-kong-quarterly-growth-rate-of-advertising-spending-by-industry/
Website (adintime.hk). "Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry." Chart. November 30, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147353/hong-kong-quarterly-growth-rate-of-advertising-spending-by-industry/
Website (adintime.hk). (2023). Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147353/hong-kong-quarterly-growth-rate-of-advertising-spending-by-industry/
Website (adintime.hk). "Year-on-year Growth of Advertising Spending in Hong Kong in 3rd Quarter 2023, by Top Industry." Statista, Statista Inc., 30 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147353/hong-kong-quarterly-growth-rate-of-advertising-spending-by-industry/
Website (adintime.hk), Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147353/hong-kong-quarterly-growth-rate-of-advertising-spending-by-industry/ (last visited November 13, 2024)
Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry [Graph], Website (adintime.hk), November 30, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1147353/hong-kong-quarterly-growth-rate-of-advertising-spending-by-industry/
