Distribution of Xiaohongshu users in China 2020, by income

Published by
Xin Ou,
Feb 27, 2024
In the first half of 2020, approximately 40 percent of the users of Xiaohongshu, which is a cross-border e-commerce platform in China, had an average monthly income of less than 3,000 yuan. During the same period, around four percent of Xiaohongshu users had an average monthly income of more than 20,000 yuan.

User distribution of cross-border e-commerce platform Xiaohongshu in China in H1 2020, by income

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Release date

June 2020

Region

China

Survey time period

H1 2020

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of August 2020).

Xiaohongshu, also known as RED is a social media and e-commerce platform in China.

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