Average review reply rate in H1 2018-2019, by business size

Published by
Stacy Jo Dixon,
Apr 28, 2022
In the first half of 2018 and 2019, small and medium-sized businesses had an average review reply rate of 25 percent. In comparison, global brands were replying to customer reviews with an average reply rate of only 9 percent.

Average review reply rate by business size in 1st half of 2018 and 2019

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Release date

October 2019

Region

Worldwide

Survey time period

January 1, 2018 to June 30. 2018 and January 1. 2019 to June 30, 2019

Supplementary notes

Data is based on the analysis of GMB (Google My Business) profiles of 64,000 business locations in 4 countries. Countries included are the United States, UK, Germany, and France.

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Overview

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Social media

8

Video content

8

Pictures

8

Reviews

5

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