Revenue of the whisky industry worldwide 2019-2029

Published by Jan Conway, Oct 10, 2024
The global combined revenue in the 'Whisky' segment of the alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 14.5 billion U.S. dollars (+16.26 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 103.68 billion U.S. dollars and therefore a new peak in 2029.

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Revenue of the whisky market worldwide from 2019 to 2029 (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Whisky (in the U.S. and Ireland: Whiskey) is a distilled alcoholic beverage derived from fermented grains that has been aged in wooden casks for a duration of a minimum of three years. When it comes to the alcohol content of whisky, it usually holds at least 40% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Crown Royal), Pernod Ricard, Brown-Forman (e.g., Jack Daniel's), and Beam Suntory (Jim Bean).

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