Distribution of pet food purchases in Italy 2020, by age group
A survey conducted in July 2020 investigated pet food purchasing patterns in Italy. The group of respondents aged 45 to 54 years was the one who purchased this product the most. In particular, 43 percent of respondents in this group reported to purchase cat food, while some 14 percent of 18-34 years old respondents would purchase pet food for animals other than cats or dogs.