The brand value of the BBC has decreased in recent years. As of 2022, the public service broadcasting company had a brand value of roughly 1.59 billion U.S. dollars, down from 2.62 billion in 2017. Brand value is the amount a brand contributes to the overall value of a corporation.
Brand value of the BBC worldwide from 2017 to 2022
(in billion U.S. dollars)
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Marketing Week (@MarketingWeekEd). (September 29, 2022). Brand value of the BBC worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130966/bbc-brand-value-in-the-uk/
Marketing Week (@MarketingWeekEd). "Brand value of the BBC worldwide from 2017 to 2022 (in billion U.S. dollars)." Chart. September 29, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130966/bbc-brand-value-in-the-uk/
Marketing Week (@MarketingWeekEd). (2022). Brand value of the BBC worldwide from 2017 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130966/bbc-brand-value-in-the-uk/
Marketing Week (@MarketingWeekEd). "Brand Value of The Bbc Worldwide from 2017 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130966/bbc-brand-value-in-the-uk/
Marketing Week (@MarketingWeekEd), Brand value of the BBC worldwide from 2017 to 2022 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130966/bbc-brand-value-in-the-uk/ (last visited November 10, 2024)
Brand value of the BBC worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph], Marketing Week (@MarketingWeekEd), September 29, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130966/bbc-brand-value-in-the-uk/
