A 2019 survey of online consumers in the United States revealed that 72 percent of consumers had used a social media channel to discover new products. In comparison, 36 percent of U.S. online consumers had also purchased something directly on a social channel in the last year.
Share of online consumers in the United States who use social media for online shopping in 2019
The source asked the questions: "How do you find out about new products and brands? Check all that apply." and "Have you purchased anything directly on a social media channel (e.g. Instagram or Facebook)in the past year? Select one." The source does not provide exact information regarding the date of survey.
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Salsify. (March 29, 2020). Share of online consumers in the United States who use social media for online shopping in 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130265/share-online-consumers-us-social-media-online-shopping/
Salsify. "Share of online consumers in the United States who use social media for online shopping in 2019." Chart. March 29, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130265/share-online-consumers-us-social-media-online-shopping/
Salsify. (2020). Share of online consumers in the United States who use social media for online shopping in 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130265/share-online-consumers-us-social-media-online-shopping/
Salsify. "Share of Online Consumers in The United States Who Use Social Media for Online Shopping in 2019." Statista, Statista Inc., 29 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130265/share-online-consumers-us-social-media-online-shopping/
Salsify, Share of online consumers in the United States who use social media for online shopping in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130265/share-online-consumers-us-social-media-online-shopping/ (last visited November 10, 2024)
Share of online consumers in the United States who use social media for online shopping in 2019 [Graph], Salsify, March 29, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130265/share-online-consumers-us-social-media-online-shopping/
