According to a survey on live streaming in China, around 67 percent of respondents said they usually watched shopping live during the leisure time after dinner. About two percent of respondents stated that they watched live streaming whenever and wherever possible. Watching shopping live streaming became a popular activity among Chinese internet users.
Preferred times of day to watch shopping live streaming among respondents in China as of May 2020
Characteristic
Share of respondents
Leisure time after dinner (around 7 p.m to 9 p.m.)
The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.
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DATA100 Insight. (June 30, 2020). Preferred times of day to watch shopping live streaming among respondents in China as of May 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130257/china-preferred-time-to-watch-shopping-live-streaming/
DATA100 Insight. "Preferred times of day to watch shopping live streaming among respondents in China as of May 2020." Chart. June 30, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130257/china-preferred-time-to-watch-shopping-live-streaming/
DATA100 Insight. (2020). Preferred times of day to watch shopping live streaming among respondents in China as of May 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130257/china-preferred-time-to-watch-shopping-live-streaming/
DATA100 Insight. "Preferred times of Day to Watch Shopping Live Streaming among Respondents in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130257/china-preferred-time-to-watch-shopping-live-streaming/
DATA100 Insight, Preferred times of day to watch shopping live streaming among respondents in China as of May 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130257/china-preferred-time-to-watch-shopping-live-streaming/ (last visited November 13, 2024)
Preferred times of day to watch shopping live streaming among respondents in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1130257/china-preferred-time-to-watch-shopping-live-streaming/
