In 2023, Colgate alone accounted for over half (or almost 51 percent) of oral hygiene brands' investments in digital advertising in Brazil. Oral-B – owned by Procter & Gamble – and Sensodyne followed with shares of about 28 and 10 percent, respectively.
Leading advertisers among oral hygiene brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 25, 2024). Leading advertisers among oral hygiene brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129522/brazil-oral-hygiene-digital-advertising/
Admetricks. "Leading advertisers among oral hygiene brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129522/brazil-oral-hygiene-digital-advertising/
Admetricks. (2024). Leading advertisers among oral hygiene brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129522/brazil-oral-hygiene-digital-advertising/
Admetricks. "Leading Advertisers among Oral Hygiene Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 25 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129522/brazil-oral-hygiene-digital-advertising/
Admetricks, Leading advertisers among oral hygiene brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129522/brazil-oral-hygiene-digital-advertising/ (last visited November 13, 2024)
Leading advertisers among oral hygiene brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129522/brazil-oral-hygiene-digital-advertising/
