According to a survey conducted by Rakuten Insight in Singapore, 62 percent of the respondents aged 55 and above stated they increased their online purchases to minimize their time outside the house and practiced social distancing as of May 2020. The same survey shows that Singaporeans also decreased their online purchases due to the economical impact during the pandemic.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group
Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
484 respondents aged 16 to 24 years old,
1,197 respondents aged 25 to 34 years old,
923 respondents aged 35 to 44 years old,
478 respondents aged 45 to 54 years,
267 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129122/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group ." Chart. June 11, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129122/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group . Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129122/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Singapore as of May 2020, by Age Group ." Statista, Statista Inc., 11 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129122/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129122/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/ (last visited November 13, 2024)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129122/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
