According to the survey among Chinese internet users from small cities and rural areas, about one third of the respondents spent on average 200 to 500 yuan on online shopping a month. About 29 percent of respondents said they spent 500 to 1,000 yuan online each month. The small cities and rural areas in China have a large consumer base and huge market potential.
Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019
* According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas. Sinking internet users refer to mobile internet users between 18 and 45 years from the sinking market.
Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2020).
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Penguin Intelligence. (November 8, 2019). Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129107/china-monthly-online-shopping-spending-in-small-cities-and-rural-areas/
Penguin Intelligence. "Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019." Chart. November 8, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129107/china-monthly-online-shopping-spending-in-small-cities-and-rural-areas/
Penguin Intelligence. (2019). Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129107/china-monthly-online-shopping-spending-in-small-cities-and-rural-areas/
Penguin Intelligence. "Distribution of Monthly Online Shopping Expenses among Chinese from Third Tier and Smaller Cities in China in 2019." Statista, Statista Inc., 8 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129107/china-monthly-online-shopping-spending-in-small-cities-and-rural-areas/
Penguin Intelligence, Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129107/china-monthly-online-shopping-spending-in-small-cities-and-rural-areas/ (last visited November 10, 2024)
Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019 [Graph], Penguin Intelligence, November 8, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129107/china-monthly-online-shopping-spending-in-small-cities-and-rural-areas/
