According to the survey among Chinese internet users from small cities and rural areas, about 30.4 percent of respondents shopped once to twice a week online. Around 15 percent of respondents purchased things online once a month or less.
Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019
* According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas. Sinking internet users refer to mobile internet users between 18 and 45 years from the sinking market.
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Penguin Intelligence. (November 8, 2019). Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129102/china-online-shopping-frequency-in-small-cities-and-rural-areas/
Penguin Intelligence. "Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019." Chart. November 8, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129102/china-online-shopping-frequency-in-small-cities-and-rural-areas/
Penguin Intelligence. (2019). Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129102/china-online-shopping-frequency-in-small-cities-and-rural-areas/
Penguin Intelligence. "Frequency of Online Shopping among Chinese from Third Tier and Smaller Cities in China in 2019." Statista, Statista Inc., 8 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129102/china-online-shopping-frequency-in-small-cities-and-rural-areas/
Penguin Intelligence, Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129102/china-online-shopping-frequency-in-small-cities-and-rural-areas/ (last visited November 13, 2024)
Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019 [Graph], Penguin Intelligence, November 8, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129102/china-online-shopping-frequency-in-small-cities-and-rural-areas/
