According to a survey conducted by Rakuten Insight in Malaysia, the majority of the respondents purchased food and grocery items online during the COVID-19 pandemic as of May 2020. Notably, there were at least five percent aged 55 and above who bought books and stationeries.
Main products frequently purchased online among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group
Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the
The survey was conducted among
1,442 respondents aged 16 to 24 years old,
4,576 respondents aged 25 to 34 years old,
2695 respondents aged 35 to 44 years old,
905 respondents aged 45 to 54 years,
473 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129030/malaysia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main products frequently purchased online among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129030/malaysia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. (2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129030/malaysia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main Products Frequently Purchased Online among Consumers during Covid-19 Pandemic in Malaysia as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129030/malaysia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight, Main products frequently purchased online among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129030/malaysia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/ (last visited November 13, 2024)
Main products frequently purchased online among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1129030/malaysia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
