According to a survey conducted by Rakuten Insight, around 71.3 percent of respondents aged 55 years and above stated that their online purchases increased during the COVID-19 pandemic because they were practicing social distancing. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group
Original survey question: "Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)"
The survey was conducted among 2,592 female and 2,779 male South Koreans.
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Rakuten Insight. (June 11, 2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight. (2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Reasons for Increased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight, Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/ (last visited November 10, 2024)
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
