Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in May 2020, almost half of the Taiwanese respondents aged between 45 and 54 years said that they had shopped more online during the pandemic.
Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group
Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?
Figures may not add up to 100 percent due to rounding up.
The survey was conducted among 5,919 female and 4,178 male respondents.
The survey was conducted among
1,206 respondents aged 16 to 24 years,
3,561 respondents aged 25 to 34 years,
3,342 respondents aged 35 to 44 years,
1,441 respondents aged 45 to 54 years and
547 respondents aged 55 years and older.
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Rakuten Insight. (June 11, 2020). Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight. "Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group." Chart. June 11, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight. (2020). Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight. "Share of Respondents Who Changed Their Online Purchase Behavior during The Coronavirus (Covid-19) Pandemic in Taiwan as of May 30, 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight, Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/ (last visited November 10, 2024)
Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
