Frequency of online purchases in Taiwan 2022, by gender

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, about 42 percent of the female respondents said they had made online purchases at least once a week. Meanwhile, about 11 percent of male respondents said they rarely or never bought things online.

Frequency of online purchases in Taiwan as of June 2022, by gender

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Release date

July 2022

Region

Taiwan

Survey time period

June 12 to 30, 2022

Number of respondents

11,566 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 6,723 female and 4,843 male respondents.

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