According to the majority of respondents, interaction with medical personnel was one of the main promotional strategies in Russian pharmaceutical market as of June 2019. Around 65 percent of the polled agreed that encouragement of pharmacy chains with bonuses could be effective while promoting pharmaceutical goods.
Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years?
Survey respondents were Russian and foreign producers of original and generic pharmaceuticals in Russia and abroad as well as pharmaceutical distributors.
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Invest in Russia. (May 25, 2020). Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia. "Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years?." Chart. May 25, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia. (2020). Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia. "Please Tell, Which Instruments for Product Promotion on The Market, in Your Opinion, Would Most Prioritized in Your Company in The next Two Years?." Statista, Statista Inc., 25 May 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia, Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127393/pharma-promotional-strategies-russia/ (last visited September 20, 2024)
Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years? [Graph], Invest in Russia, May 25, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127393/pharma-promotional-strategies-russia/