According to the survey among Chinese fresh tea beverage consumers, around 70 percent of respondents said that they accessed information about tea beverages via social media, while more than half of respondents relied on short video platforms such as Douyin. Also, about 57 percent of the surveyed consumers knew it through recommendations from other people.
Leading channels to receive information about fresh tea beverages in China in 2019
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36Kr. (December 5, 2019). Leading channels to receive information about fresh tea beverages in China in 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127122/china-channels-to-learn-about-tea-beverages/
36Kr. "Leading channels to receive information about fresh tea beverages in China in 2019." Chart. December 5, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127122/china-channels-to-learn-about-tea-beverages/
36Kr. (2019). Leading channels to receive information about fresh tea beverages in China in 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127122/china-channels-to-learn-about-tea-beverages/
36Kr. "Leading Channels to Receive Information about Fresh Tea Beverages in China in 2019." Statista, Statista Inc., 5 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127122/china-channels-to-learn-about-tea-beverages/
36Kr, Leading channels to receive information about fresh tea beverages in China in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127122/china-channels-to-learn-about-tea-beverages/ (last visited November 10, 2024)
Leading channels to receive information about fresh tea beverages in China in 2019 [Graph], 36Kr, December 5, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127122/china-channels-to-learn-about-tea-beverages/
