About half of female Italian users seemed to prefer mostly influencers posting content about beauty and clothing, a survey from 2019 revealed. Among women, the category of food ranked as the third-most popular (43 percent), while male users followed more sport & fitness and entertainment influencers (both with 36 percent).
Popular influencers' categories in Italy in 2019, by users' gender
This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"
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Ipsos. (June 5, 2020). Popular influencers' categories in Italy in 2019, by users' gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos. "Popular influencers' categories in Italy in 2019, by users' gender." Chart. June 5, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos. (2020). Popular influencers' categories in Italy in 2019, by users' gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos. "Popular Influencers' Categories in Italy in 2019, by Users' Gender." Statista, Statista Inc., 5 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos, Popular influencers' categories in Italy in 2019, by users' gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1125732/popular-influencers-categories-by-users-gender-italy/ (last visited November 10, 2024)
Popular influencers' categories in Italy in 2019, by users' gender [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
