Penetration rate of e-reading in China 2023, by device

Published by
Lai Lin Thomala,
May 7, 2024
According to a survey on the reading habits in China, about 80 percent of the adult respondents said they had engaged in digital reading in 2023. Mobile phones were the most commonly used device for digital reading. On average, an individual Chinese reader consumed about 3.4 digital books during the surveyed period.

Penetration rate of digital reading among adult respondents in China in 2023, by device

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Release date

April 2024

Region

China

Survey time period

October 2023 to February 2024

Number of respondents

1,185,000 respondents

Age group

18 years and older

Special properties

173 cities and towns in urban and rural regions were covered

Method of interview

Telephone interviews and online survey

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