According to hypeauditor.com, over 30 percent of Indian influencers on Instagram with about five to 20 thousand followers used the follow-unfollow tactic to boost their follower numbers as of January 2020. Furthermore, over 30 percent of influencers buy more followers using unethical methods to increase followers instead of growing their profile organically.
Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier
Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (March 26, 2020). Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier ." Chart. March 26, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor. (2020). Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram Influencers That Engaged in Follow-unfollow Fraud as of January 2020, by Influencer Tier ." Statista, Statista Inc., 26 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
HypeAuditor, Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/ (last visited November 10, 2024)
Share of Indian Instagram influencers that engaged in follow-unfollow fraud as of January 2020, by influencer tier [Graph], HypeAuditor, March 26, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1122338/india-share-of-instagram-influencers-that-engaged-in-follower-fraud-by-influencer-tier/
