In 2019 a study was conducted to compare the state of consumer advertising in the United States and Canada. It was found that the two neighbors are similar in terms of which industries spend the largest share online and on print ads, namely, the top three were media and entertainment, retail, and finance and real estate. However, there were some differences as to how much they spent. For example, media and entertainment accounted for 18.7 percent of online and print spend in Canada, whereas the same industry had a 15.2 percent share of those expenditures in the United States.
Share of print and online consumer advertising spending in the United States and Canada in 2019, by industry
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MediaRadar. (February 17, 2020). Share of print and online consumer advertising spending in the United States and Canada in 2019, by industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1121597/print-online-ad-spend-share-us-canada-by-industry/
MediaRadar. "Share of print and online consumer advertising spending in the United States and Canada in 2019, by industry." Chart. February 17, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1121597/print-online-ad-spend-share-us-canada-by-industry/
MediaRadar. (2020). Share of print and online consumer advertising spending in the United States and Canada in 2019, by industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1121597/print-online-ad-spend-share-us-canada-by-industry/
MediaRadar. "Share of Print and Online Consumer Advertising Spending in The United States and Canada in 2019, by Industry." Statista, Statista Inc., 17 Feb 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1121597/print-online-ad-spend-share-us-canada-by-industry/
MediaRadar, Share of print and online consumer advertising spending in the United States and Canada in 2019, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1121597/print-online-ad-spend-share-us-canada-by-industry/ (last visited November 13, 2024)
Share of print and online consumer advertising spending in the United States and Canada in 2019, by industry [Graph], MediaRadar, February 17, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1121597/print-online-ad-spend-share-us-canada-by-industry/
