E-commerce companies' measures implemented during COVID-19 in Italy 2020
During the coronavirus outbreak and accompanying lockdown, e-commerce increased in popularity in Italy as in the rest of the world. This brought unprecedented challenges for e-commerce companies. Among the most common measures implemented by Italian e-commerce companies, offering free delivery and sending out discount vouchers were among the most popular, according to a survey conducted by Casaleggio Associati. On the other hand, a minority of firms had to limit orders or cancel deliveries due to high demand and concerns for their employees.
