According to a survey on social media and e-commerce conducted by Casaleggio Associati, companies implement different strategies in order to increase their customer base and, therefore, sales through social media. One in three companies surveyed said that they emphasize their products' characteristics along with the quality of service provided. Similarly, 29 percent of respondents carried out campaigns to involve users in brand value.
E-commerce companies strategies to increase sales through social media in Italy in 2020
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Casaleggio Associati. (May 19, 2020). E-commerce companies strategies to increase sales through social media in Italy in 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1120092/e-commerce-companies-strategies-to-increase-sales-through-social-media-in-italy/
Casaleggio Associati. "E-commerce companies strategies to increase sales through social media in Italy in 2020." Chart. May 19, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1120092/e-commerce-companies-strategies-to-increase-sales-through-social-media-in-italy/
Casaleggio Associati. (2020). E-commerce companies strategies to increase sales through social media in Italy in 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1120092/e-commerce-companies-strategies-to-increase-sales-through-social-media-in-italy/
Casaleggio Associati. "E-commerce Companies Strategies to Increase Sales through Social Media in Italy in 2020." Statista, Statista Inc., 19 May 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1120092/e-commerce-companies-strategies-to-increase-sales-through-social-media-in-italy/
Casaleggio Associati, E-commerce companies strategies to increase sales through social media in Italy in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1120092/e-commerce-companies-strategies-to-increase-sales-through-social-media-in-italy/ (last visited November 10, 2024)
E-commerce companies strategies to increase sales through social media in Italy in 2020 [Graph], Casaleggio Associati, May 19, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1120092/e-commerce-companies-strategies-to-increase-sales-through-social-media-in-italy/
