In an early 2020 survey of global B2B marketers gauging the effects of the coronavirus outbreak on their business, it was found that a large majority, 81 percent, decided to delay their marketing campaigns or put them under review. At the same time, 89 percent of B2C marketers took the same action in light of the pandemic.
Share of B2B marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020
Characteristic
Share of respondents
Delayed marketing campaigns or put them under review
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Marketing Week. (April 15, 2020). Share of B2B marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1118822/b2b-marketing-campaign-delay-due-to-covid-19/
Marketing Week. "Share of B2B marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020." Chart. April 15, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1118822/b2b-marketing-campaign-delay-due-to-covid-19/
Marketing Week. (2020). Share of B2B marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1118822/b2b-marketing-campaign-delay-due-to-covid-19/
Marketing Week. "Share of B2b Marketers Who Delayed Campaigns in Light of The Coronavirus Outbreak Worldwide as of April 2020." Statista, Statista Inc., 15 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1118822/b2b-marketing-campaign-delay-due-to-covid-19/
Marketing Week, Share of B2B marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1118822/b2b-marketing-campaign-delay-due-to-covid-19/ (last visited November 13, 2024)
Share of B2B marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020 [Graph], Marketing Week, April 15, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1118822/b2b-marketing-campaign-delay-due-to-covid-19/
