Familiarity with sustainable tourism among Italians 2011-2024

Published by Statista Research Department, Oct 1, 2024

Between 2011 and 2024, the share of Italians who mentioned being familiar with the idea of sustainable tourism increased significantly. In 2024, 88 percent of respondents reported being familiar with sustainable tourism, denoting an increase of 25 percentage points compared to 2011.

Familiarity with sustainable tourism in Italy from 2011 to 2024

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Release date

September 2024

Region

Italy

Survey time period

2011 to 2024

Number of respondents

1,000 respondents

Method of interview

CATI, online interview

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