According to a survey by Rakuten Insight in April 2022, around 36 percent of Thai male respondents stated that they made an in-game purchase because the price for that item was reasonable. The survey also explored gaming-related purchases and it revealed that around 34 percent of Thai respondents have made random-chance purchases.
Popular reasons for making in-game purchases in Thailand as of April 2022, by gender
among female and male respondents who played online games
Method of interview
Online survey
Supplementary notes
Original question: Why did you decide to make the in-game purchases
The survey was conducted among 4,415 female and 2,591 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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Rakuten Insight. (June 22, 2022). Popular reasons for making in-game purchases in Thailand as of April 2022, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular reasons for making in-game purchases in Thailand as of April 2022, by gender." Chart. June 22, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. (2022). Popular reasons for making in-game purchases in Thailand as of April 2022, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular Reasons for Making In-game Purchases in Thailand as of April 2022, by Gender." Statista, Statista Inc., 22 Jun 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight, Popular reasons for making in-game purchases in Thailand as of April 2022, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/ (last visited November 10, 2024)
Popular reasons for making in-game purchases in Thailand as of April 2022, by gender [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
