In 2023, about 35 percent of the respondents from 28 markets believed that companies headquartered in China would do what is right, a small increase from the previous year. In that year, companies based in Canada and Germany were the most trustworthy among ten markets being asked.
Global credibility of companies headquartered in China from 2017 to 2023
Original statement: "Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right."
Responses to the question were answered on 9-point scale.
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Edelman. (January 14, 2024). Global credibility of companies headquartered in China from 2017 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116147/china-global-credibility-of-chinese-brands/
Edelman. "Global credibility of companies headquartered in China from 2017 to 2023." Chart. January 14, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116147/china-global-credibility-of-chinese-brands/
Edelman. (2024). Global credibility of companies headquartered in China from 2017 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116147/china-global-credibility-of-chinese-brands/
Edelman. "Global Credibility of Companies Headquartered in China from 2017 to 2023." Statista, Statista Inc., 14 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116147/china-global-credibility-of-chinese-brands/
Edelman, Global credibility of companies headquartered in China from 2017 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116147/china-global-credibility-of-chinese-brands/ (last visited November 10, 2024)
Global credibility of companies headquartered in China from 2017 to 2023 [Graph], Edelman, January 14, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116147/china-global-credibility-of-chinese-brands/
