In 2020, due to the coronavirus (COVID-19) outbreak in Poland, companies are planning communication activities. Almost half of them are planning CSR and PR activities, as well as product advertisements.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Polska. (April 28, 2020). Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska. "Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska. (2020). Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska. "Communication Activities Planned Due to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska, Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/ (last visited November 10, 2024)
Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
