As of April 2020 in Great Britain, Cadbury recorded the highest current customer score of 43.3 index points, which translated to 5.3 percentage point increase as compared to a corresponding period in the prior year. Heinz, an American food processing company, ranked second with 36.1 index points.
Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020*
March 23, 2019 to April 27, 2019 and March 23, 2020 to April 27, 2020
Supplementary notes
* Source adds the following information:
"YouGov BrandIndex Current Customer score asks consumers whether they have purchased from a brand in the past 30 days.
The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback."
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YouGov. (April 30, 2020). Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116003/brand-index-customer-score-in-great-britain/
YouGov. "Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020*." Chart. April 30, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116003/brand-index-customer-score-in-great-britain/
YouGov. (2020). Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116003/brand-index-customer-score-in-great-britain/
YouGov. "Brand Index of Brands in The Grocery Sector in Great Britain in March/April 2019 and 2020*." Statista, Statista Inc., 30 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116003/brand-index-customer-score-in-great-britain/
YouGov, Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116003/brand-index-customer-score-in-great-britain/ (last visited November 10, 2024)
Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020* [Graph], YouGov, April 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1116003/brand-index-customer-score-in-great-britain/
